Why do Companies invest in apps?- Developer Commute Newsletter

Hitesh Kohli
2 min readDec 27, 2023

Are you using an app right now?

Twitter, Instagram, facebook.

So many apps.

Why do companies invest in apps? Can companies use apps to increase their profits?

Here is everything:

Let’s explore why apps are better than websites and why companies invest in them.

— Website — Rental Space on the Internet

— Apps — Rental Space on the Customer’s Phone

— — —

Do you want these topics in your Email Inbox:

Interesting facts about apps
Expert Advice
Core Concepts
Developer Stories
Apps Reviews
Human error
Code Philosophy

Additional:
- Coding Memes
- Interesting Tweets & Articles
- Motivation

— — —

One main factor that differentiates apps from websites:

— If you have a well-designed and developed app, you have your customer’s attention.

How so?

Companies rely on marketing to increase their profits:

— Ads

— Organic Reach

— Influencer Marketing, etc

But Customers can get distracted while using social media.

So Marketing may not have a good return on investment.

With your app, you have 100% of your customer retention.

If you have good products and if they are viable for customers they will buy them from your app. Can we increase the Viability of products with apps?

— Yes

Showcasing products in a professional manner forms the basis of marketing

Apps can showcase products and make them feel more enticing to the customers.

— It increases the overall experience of the brand

— It makes the product more enticing

— The overall feeling of buying a product defines the relation of a brand with its customer

If you want to explore more why apps are preferable over websites: Here is an interesting read

— — —

Do you want these topics in your Email Inbox:

Interesting facts about apps
Expert Advice
Core Concepts
Developer Stories
Apps Reviews
Human error
Code Philosophy

Additional:
- Coding Memes
- Interesting Tweets & Articles
- Motivation

— — —

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Hitesh Kohli

I will help you build distribution with apps |Building and Designing apps| Writing Newsletters 📩| Building @Developcommute & Niwa